FulMarxx 360 Degrees

As individual as fingerprints are movies. We at FulMarxx 360 degrees understand this, and hence offer optimum, customised movie-marketing solutions for Bollywood and regional films that need help in reaching out to their respective audience. FulMarxx 360 Degrees is the movie-marketing arm under our integrated entertainment company. Through 360 Degrees, we aim at projecting films on an individual platform, selling it to the right audience via appropriate media. For instance, the kind of publicity needed for a magic-realism film such as ‘Bhoothnath’ differs from that of a yuppie romance found in ‘Jaane Tu… Ya Jaane Na.’ Both these movies have set target audiences for themselves and therefore need to be positioned in the movie market differently. Through this exercise we ensure box-office optimization for all films through a plethora of services.

On an international level, Bollywood has caught the keen eye of investors in the global movie market. How a film is showcased globally, drastically impacts its distribution and sale. For example, the movie ‘Kal Ho Na Ho’ did better internationally than in India because of its rigorous public relations exercise to promote the NRI link in its script. The film maker was able to effectively connect to NRI audiences through the film but failed to do so back home.

Change is inevitable in Bollywood. The latest verdict is that if a movie does well in the first three days of its release, then half the battle for the box-office is won. Thus, its vital to put in maximum efforts to market a film before its release. We, at FulMarxx 360 Degrees, through a volley of our services like media planning and buying, advertising, marketing consultancy, public relations and associative marketing ensure your film gets the magnanimous opening it deserves.